These Instagram strategies have been well proven to help others build great followers on the social media platform.
Instagram is one of the most popular social networks. There is so much attention available for capture, which is the reason why creating a large following is one of the top priorities for brands and people.
A friend of mine, Nikki Williams, better known on Instagram, has created a very committed follow-up of more than 217,000 in a very short period of time.
He received his teachers in family therapy and marriage but discovered that the best therapy was laughter and discovered that he could provoke much laughter among a large number of people at the same time through social networks.
She does not take herself too seriously and she has no problem in making fun of herself at the expense of making people laugh. She has increased her Instagram account in order to connect, interact and share a laugh with as many people as possible.
Here are his eight tips that helped increase his followers to more than a quarter of a million followers.
- Choose a topic and stay constant.
There are many accounts, so I had to think about what made my voice different. I decided that I would grow my account using self-critical shock humor with a sexually charged female voice, without shame. Everything that I publish has the same purpose: to make people laugh, with the same carefree and contemptuous voice. You must be consistent so that your followers stay committed. If you are inconsistent, they will stop following you.
- Keep your publication calendar constant.
You must post at least once a day. You can not grow if you do not publish for a week or a few days here and there. Your followers will wait for your content, so it is important that you always deliver what they want. Each publication is an opportunity to attract new followers. For example, every time I publish, I get at least 400 comments. About 96 percent have tagged someone else who felt they would appreciate what I posted. That new person is notified and they see the meme with which they were tagged, presenting them in my account. If you connect with him, I get a new follower.
- Use well-thought-out hashtags.
With the new algorithm, hashtags have become very valuable. You need to research relevant and trend hashtags for your target audience. The most popular, if they are too lazy, will be flooded in a matter of seconds. Remember, only 30 hashtags per publication: I always use 30. I simply copy them and paste them into the comments after posting them. Do not place them in the title of the publication, as it discourages the message.
- Use the geo-tagging function of Instagram.
Geographically label your photos: places where you are or where your target audience would be. For example, when I post a meme about coffee, I label Starbucks. That way people who are in Starbucks and looking for that geotag will see my meme about coffee and maybe they will laugh and follow me.
- Publish at optimal times for your audience.
If you are in Los Angeles and publish when you get up, you may have missed all the East Coasters who move through their Instagram feed when they wake up. You need to investigate when your audience is most likely to move and publish at those times. For me, I have realized from my analysis that people tend to scroll through the accounts of funny memes at night before going to bed. I see the most activity in my last ones that stay overnight. I always publish my best to coincide with the time to sleep in all time zones.
- Make your content pleasant and shareable.
Not only must its content be identifiable and interesting, but it must also be aesthetically pleasing and shareable. No one is going to capture your hilarious and perfectly worded meme if your watermark is boldly printed on the whole thing. Who wants to share that? If someone wants to publish their beautiful image again but is publishing a large advertisement or promotion about it, nobody will re-publish it. When people post my memes and credit my account, in reality, my account is growing.
- Watermark all the original content.
Mark all the original content so that people know who the credit should go to if they share it. People will capture and republish your photos, so you must protect your original content so you can get credit and, therefore, expose yourself. Create a watermark that is legible but not annoying.
- Label the largest relevant accounts in your photos.
If I create a meme about Beyoncé, I can label her, her manager, E-News, pop culture accounts, comedies, etc. This notifies them that such a thing exists and may give me a follow-up, and if I am lucky, they place again with credit their much larger followers, attracting more exposure.