It’s easy to see that social media marketing is a key element of marketing success, and many marketers are realizing the potential for the business growth the platform is using. However, some of these professionals are not sure what tactics to apply and whether they are effective.
About 96% of salespeople are currently involved in social media marketing, but 85% of respondents are not sure which tools are best to use. With our help, we will reduce the confusion by explaining to you the benefits of using social networks to market your business.
10 Advantages of Social Media Marketing for Your Business
1. Increase brand awareness
Social networks are one of the most profitable methods of digital marketing to spread content and increase the visibility of your business. Implementing a social media strategy will greatly increase your brand awareness because it connects with a broad audience of consumers.
First, create social media profiles for your business and start interacting with others. Invite employees, business partners, and sponsors to “like” and “share” your page. The simple fact that people interact with your content will increase brand awareness and strengthen your reputation as a business. Each publication that is shared is presented to a new network of people, which can make them become potential customers, and the more people know their business, the better.
By investing just a few hours a week, more than 91% of marketers said that their social marketing efforts greatly increased their presence. There is no doubt that your brand will only benefit from a social media site if you use it regularly. This creates a large target group for your company.
2. More incoming traffic
Without marketing your business on social networks, your incoming traffic to your regular customers will be limited. People who are familiar with your brand are likely to search for the same keywords you’ve already rated. Without using social networks as part of your marketing strategy, you will have much more difficulty contacting someone outside your circle of loyal customers.
Every social media profile you add to your marketing mix is ??a gateway to your website. Each content you post is another way to attract a new customer. Social networks are a melting pot of different people with different backgrounds and behaviors. Different people come with different needs and different ways of thinking.
By syndicating your content on as many platforms as possible, these people can reach your business. For example, maybe someone in an older consumer demographics will search your website with a specific keyword on Facebook, but a millennium could start your search with another social media platform because they are looking for products in a very different way. By marketing on social networks, you can effectively open your business to a wider choice of versatile customers around the world.
3. Verbesserung der Klassifikation der Suchmaschinen
Although posting on social media can help your business get more traffic to the site, greater efforts are needed to achieve significant success. Search engine optimization is very important to get higher rankings and traffic to your company’s website. While social networks do not directly raise search engine rankings, Social Media Examiner finds that more than 58% of marketers who use social media for a year or more still see a better search engine ranking. Being able to land in the top positions of your keywords will revolutionize your traffic and continue to generate positive results for your business.
Let’s face it, jeder benutzt Google, um nach Informationen zu suchen, und sie durchsuchen wahrscheinlich nicht Seite 1, weil ihre Antwort normalerweise auf der ersten Seite von Ergebnissen ist. Wenn die Website Ihres Unternehmens nicht ganz oben auf den Suchmaschinenergebnissen steht, sollten Sie Ihre Suchmaschinenoptimierungsstrategie wahrscheinlich anpassen.
To make the most of social networks, create high-quality content that integrates your specific keywords. Content such as blogs, infographics, case studies, commercial information and employee photos make the profile of your company’s social networks fascinating and believable. Once you’ve started publishing quality content, you’ll start creating a social media community where followers “like” and “share” their content. More importantly, it will give you more opportunities to confront industry experts who write about your business and provide links that directly improve the ranking of search engines.
4. Higher conversion rates
Greater transparency gives your business more conversion options. Any blog post, photo, video or comment can bring viewers to your company’s website and increase traffic. Social media marketing gives your company a positive impression ton a humanization factor. When brands are interactive, sharing content, making comments, and posting status on social networks, they’re a brand. People prefer to do business with people who do not do business.
More than 51% of sellers said that the time spent on developing customer relationships has a positive impact on sales. The better you impress a visitor, the more likely you are to think about your business when your product or service is needed.
Studies have also shown that social networks have a 100% higher completion rate than outbound marketing. When a brand is interactive online, consumers who follow their brand accounts are increasingly relying on the credibility of their business.
People use social networks to connect with friends, family, and communities. Since people are already talking, why not put your brand in the mix? Most likely, they send your brand to a friend when their products or services are needed, and give your company social proof of its quality. According to social media auditors, about 66% of marketers saw benefits in using social media platforms with at least 6 hours a week. If you present your brand in an environment where people are sharing, liking and talking, conversion rates can only improve your current traffic.
5. Better customer satisfaction
Social networks are a platform for networking and communication. Creating a voice for your business through these platforms is important in order to personalize your business. Customers appreciate the fact that they receive a personalized response instead of an automatic message when posting comments on their pages. The fact that you can recognize each comment shows that you are attentive to the needs of your visitors and your goal is to provide you with the best possible experience.
All customer interactions in your company’s social media accounts are an opportunity to publicly demonstrate your compassion for your customers. When a person has a question or complaint, social networks can tackle the problem through interpersonal dialogue. A brand committed to customer satisfaction, who takes the time to write personal messages, will look good on her own, even if she responds to a customer complaint.
6. Improved brand loyalty
One of the main goals of almost all companies is to build a loyal customer base. Keeping in mind that customer satisfaction and brand loyalty go hand in hand, it is important to interact and connect with customers on a regular basis. Social networks are not limited to presenting your brand’s products and advertising campaigns. Customers see these platforms as a service channel through which they can communicate directly with the company.
Millennials are known to be the most loyal brand to customers. Millennials born between the early 1980s and early 2000s are the largest generation in United States history. USA, and will soon consume the market completely. Studies show that this customer segment is 62% more loyal to brands that interact directly with them in social networks. Because these technology nomads need to communicate with their brands, companies need to implement social media marketing to capture the attention of their most influential consumers.
7. More brand authority
Customer satisfaction and brand loyalty help make your business more authoritative, but communication matters. When consumers post their business on social media, especially by responding to customers and publishing original content, it seems more credible. Being in regular contact with customers shows that your organization cares about customer satisfaction and is available to answer any questions you may have. Satisfied customers want to promote a good product or service and generally turn to social media to voice their opinion. When customers mention their social media business, they promote their business and show their brand value and authority to new visitors. Once you have a few satisfied customers expressing their positive buying experience, you can let the actual customers who have enjoyed your product or service do the advertising on their behalf.
Social media marketing may be the most profitable part of an advertising strategy. Registering and creating a profile is free for almost all social media platforms, and every paid promotion you want to invest in has relatively low costs compared to other marketing tactics. Being profitable is an advantage because you can see a higher ROI and keep a bigger budget for other marketing and business expenses.
If you decide to use paid advertising on social networks, always start small to see what to expect. If you feel better, adjust your strategy and try to increase your budget. With little time and money, you can significantly increase your conversion rates and ultimately receive a return on your investment for the money you originally invested.
9. Get information about the market
One of the most valuable benefits of social networks is the perception of the market. Is there a better way to know the thoughts and needs of your clients than to speak to them directly? By monitoring the activity in their profiles, you can see the interests and opinions of customers that you would not otherwise know, if your company did not have a presence on social networks.
Using social networks as a complementary research tool can help you obtain information that will help you understand your industry. Once you have reached a large fan base, you can use additional tools to analyze the demographics of your customers. Another revealing aspect of social media marketing is the ability to segment content syndication lists by topic and determine which types of content generate the most impressions. With these tools, you can measure conversions based on publications on different social media platforms to find the perfect combination to generate revenue.
Posting insightful and well written content on your social networks is an excellent way to become an expert and leader in your field. There is no way to become a thought leader; it requires work that can be supported by online networking tools. To establish yourself as an expert, you must use social networking platforms and expand your presence. Be communicative, connect with your audience, share content and promote your authority. If your campaign on social media is aligned with other marketing efforts, your skills will be highlighted and followers will look at you. Being able to connect with your clients directly creates a relationship that they will appreciate, and you can become an influential factor in your area.
It is clear that marketing in social networks has its advantages. If your company does not have the right profiles yet, believe them! Fill in your company information and publish interesting content to attract followers. As mentioned above, ask the people that are relevant to your company that “I like” and “share” your page to create your profile. With constant updates, the right marketing strategy in social networks will generate more traffic, better SEO, higher conversion rates, better brand loyalty and more.