Ed Sheeran has been breaking records from left to right since the release of his third album, Divide on Friday (March 3). Two days after the release of the CD, Sheeran reached another incredible feat: a billion views of YouTube, only Divide songs alone.
After releasing lyrics videos for the first two Divide singles, “Shape of You” and “Castle on the Hill”, on January 6 (and official videos for both soon after), the British singer-songwriter had already reaped hundreds of millions of dollars. views before the album even fell. After the release of Divide, Sheeran released official audio videos for the other 14 tracks in the deluxe version of the album, which led to the milestone of the trillion visits on Sunday (March 5).
In addition to the impressive number of visits, the Sheeran YouTube channel also gained more than 27 million subscribers in the last two months. With this kind of success, Lyor Cohen, YouTube’s Global Head of Music, could not help but extend his congratulations to Sheeran.
“Ed Sheeran is one of the biggest stars in the world and his new album is the best yet,” Cohen said in a statement. “For years, he has paired his songs with constantly creative music videos, so it’s great to see fans running to YouTube to watch them and show support for their new album.”
The lyrical and official videos of “Shape of You” represent more than half of Sheeran’s one billion video Divide reproductions, with the video of the very beautiful lyrics with 395.4 million visits and the official visual approaching quickly to that brand with 296.2 million. Each of the Divide audio videos already has at least 3 million visits each, and most get more than 5 million in just four days.
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