Facebook is cracking a new kind of Clickbait, publications that ask people who like or say “Gain” membership numbers, or comment on what Facebook calls “participation baits.”
Facebook is clamping down on posts that ask people for ‘Likes’ or shares
You’ve probably seen such posts in your feed. As if you thought that cats are the best. Share if you think that dogs are better.
It’s a tactic that publishers use to play with the Facebook algorithm that rewards publications that get better engagement and show more people.
Facebook has decided that publishers do not like playing this way with the system, and claims that users do not like it either.
“People have told us that they do not like spam posts on Facebook that encourage them to interact with me like actions, comments and other actions,” the company wrote on its blog.
Starting Monday, the posts that Facebook sees as participation baits will be pushed down in the News Feed.
After a few weeks, the editors and sites that continue to use this tactic will lose their reach in all their publications.
Facebook constantly adjusts its algorithm to prioritize or prioritize certain types of content.
Last week, Facebook announced an adjustment algorithm designed to show users more videos, and in the past it has been suppressed in other types of spam publications such as Clickbait or links that send users to sites full of advertisements.
It’s not clear if Facebook’s efforts to eliminate spam really work: The company does not share spam content metrics and if they’ve been rejected due to changes in its algorithm.
On the one hand, the anti-spam algorithm is further modified, which means that the problem still exists in some way.
Considering that Facebook has a great deal of control over what people can and can not see in the news feed, it’s probably safer to assume that there’s less spam than before.