Tweet, tweet Tweets of all, or at least feel that way. We all know that the reach of Twitter is remarkable, with more than 270 million active users every month and more than 500 million tweets sent every day.
Twitter is global; More than 75% of users are from outside the United States. And it’s mainly a mobile platform with almost 80% of users reading and tweeting from their devices. While this phenomenon of social networks is undeniably popular, it also represents a largely untapped market, as Hubspot reports that only 34% of marketers currently use Twitter to generate successful leads.
A Guide to Twitter Influence Marketing
Pique your curiosity
This is an audience that brands, thought leaders and those who want to be leaders can not ignore. There are more than a few companies and organizations that have benefited tremendously from Twitter.
The video of the “Hard and Fast” campaign of the British Heart Foundation that teaches the basic principles of cardiopulmonary resuscitation received more than 1.7 million visits, inspired trends around the world and, more importantly, has been attributed to the fact of having saved lives. That is quite impressive.
One of the many things they did well was to create a unique and compelling hashtag. It is difficult to go through #hardandfast. People are curious enough to click and have enough fun to retweet.
Do not shy away from the fun
Fun is probably one of the best ways to get traction on Twitter. While not as crucial as CPR, the Poo-Pourri bathroom air neutralizer would not be where it is today (in the office bathrooms around the world) without social networks in general and Twitter in particular.
The Poo-Pourri campaign used excellent graphics and an attractive copy to attract attention, discount codes to inspire immediate action and a bit of humor to make an unattractive subject appeal to a general public.
The holiday advertising campaign ended with 93% of the company’s sales from new customers and a 50% increase in the average purchase.
Obviously, this is the kind of voracious viral marketing that everyone who has a product, service or personal brand wants to see.
What are the best ways to make it happen? Twitter is not a traditional publication and many of the old school marketing methods will not work as well as you would expect.
Improve response time
Remember that Twitter is not a nine to five effort; With the majority of users outside of the United States and / or the use of personal devices in personal time, it should simply be available as much as possible.
Companies have been hit by not answering questions or concerns about what users consider a reasonable timeframe, and that is shorter than most people would think. Lithium reports that more than 50% of Twitter users expect answers within one hour.
Twitter seems to be the most active in what would be late at night in the United States, so it would be advisable to at least check your accounts so that something does not take off that you do not know. In addition, you can schedule your tweets to post when people are reading more.
Monitor hashtags and brand mentions
Be sure to control your mentions thoroughly. It is not enough to do a quick check of its operation. Less than 10% of tweets directed to companies are directed to them with their @handle and more than 30% of tweets that contain company names do not use their @handle at all. Be proactive and look for any mention to get a good idea of what people are tweeting about you.
Similarly, if you respond directly to a question, comment or concern and respond directly to the user, only the user can see the response and you will miss the opportunity to show all your followers the response capacity you have. They are. Make the response tweet public and include valuable information that is of interest to all readers.
Tweet with direct CTA
The 140 character limit of Twitter leaves no room for much exposure. Tweets with direct calls to action and clear statements are successful in this format.
Use words like ‘download’, ‘subscribe’ or ‘click here’ to get results. And if you want a retweet, ask for it! Salesforce analysis shows that tweets that contain a real request for a retweet are retweeted twelve times more than other tweets, and that spelling the word retweet instead of using ‘RT’ further increases the possibilities.
If you have a function or a promotion, indicate it clearly and directly. Offers that are presented unambiguously receive significantly more retweets and clicks than tweets that simply hint.
Be relevant and true to your brand
As with other social media platforms, stay on top of the topic and stay true to your brand identity. His followers are, hopefully, interested in what he has to say. This is a key principle to be really someone who matters online, that is, as a marketing influence icon of Twitter.
They are also ruthless with the Delete button, so if your tweets get too far away from the subject or you do not add new content frequently, you will lose followers. Since the attention span in social networks is usually short, it is usually okay to say the same thing more than once.
A Hubspot study found that identical tweets received almost identical numbers of clicks, so if it was good the first time, it’s probably good for at least one more replay. If you do not have anything new and fresh to tweet, the same study showed that tweets about Twitter itself, as well as other social networking topics, were very popular.
Do not forget to keep it relevant to your brand, but keep in mind that users of social networks are very interested in social networks and can take advantage of that.
Get the maximum commitment
The goal of Twitter, or any other social networking platform, should be to attract and engage with your followers. On Twitter, you can do that by looking for identifiers and hashtags so you know where the interest of your audience resides. Make the most of this interest by interacting directly with your followers and also with other people or brands that your followers follow.
Retweet and comment on the publications made by people and accounts with influence in your industry, even if you see them as your competition. You can even use influencers on Instagram and other social media platforms to convey your message.
The goal is to get the exposure you need for your website or business. The best part of online marketing is that, with tools like Google Analytics, you can track and measure all aspects of your multifaceted campaign, and adjust according to the efforts that are working best.
This essentially optimizes the return on investment throughout your marketing campaign, allowing you to get the best return for your money. You want to place your posts on as many screens as possible to get leads, followers and conversions.