Currently, it is estimated that there are 40 million small businesses that use Facebook to promote their brand and connect with their customers. If you manage marketing for one of these companies, you already know how difficult it is to get new “likes” for your site.
Most marketers know how to increase Facebook likes through Facebook’s paid advertising platform, but there are many ways to generate “likes” without spending money.
This article will take you through 50 effective and free ways to increase your “likes” on the Facebook page. Some of these strategies focus on increasing their organic reach. The more you praise and share your publications, the greater your reach and visibility. And, ultimately, this will lead to the organic growth of your website.
50 Great Way to Increase Your Facebook Page Likes
1. Use images as a regular part of your content strategy. Despite what you may have heard, captivating and relevant images can still be an excellent way to increase the participation and reach of your page and your publications.
2. The most common reason why people oppose the brand side is that their contributions are not interesting. Keep more followers publishing content that meets the needs of your audience. See “To create more interesting content for your industry”.
3. Use the Facebook page add-on (formerly Like Box) on your website or blog. A Like button next to the posts of your blog is perfect to share your content. The page complement will help you increase your “likes”.
4. Interact with other sites in your niche. Keep thoughtful comments in response to other people’s posts. Be sure to comment on your page as your page, not your personal profile.
5. Promote your page in your other social network accounts. A simple “Like on Facebook” probably will not work. However, you can occasionally show your Twitter followers or LinkedIn connections in the discussions on your page.
6. Competitions are still an excellent way to make people like your site. Promote your competition on your website and on your email list and make your site a competition requirement.
7. Point to your Facebook page on your blog. Pay attention to an interesting discussion on your Facebook page by mentioning it in a blog post.
8. Publish multiple images. Some research suggests that publishing albums (unlike individual paintings) can increase the reach.
9. Keep your advertising content to a minimum. Some experts recommend 80/20 – 80% non-promotional content and publish advertising content in 20% of cases. This number depends on your company. Take a look at what works best for your target audience.
10. In the About your personal profile section, link to your Facebook page as your work area.
11. Keep your publications short and sweet. Some research suggests that shorter publications (between 100 and 119 characters) can lead to greater participation. Other research suggests limiting the number of characters to 40 characters or less for optimal integration.
12. Offer your Facebook fans an exclusive discount. This is a great incentive to like your site. In fact, 42% of people say they like a brand page for coupons and discounts.
13. Do not be afraid to be personal from time to time. People want to know that there is a real person behind their business, and that they are more likely to interact with a person than with a faceless brand.
14. Visit your Facebook ideas regularly to find out what works with your audience. Find the publications that have received the most participation and reach, and share these types of content more frequently.
15. Align Facebook ads with interests for users. One of the most effective ways to use Facebook ads is to reach people who already like the pages in your niche. With the Facebook Graphics Search, you can find out which pages your current followers like by typing: “Pages that please my users”. Target your users to those who liked these pages, as they are probably also interested in you.
16. Optimize the SEO function of your Facebook page (search engine optimization): use relevant keywords in your title and on the section; Make sure your profile is complete and contains a consistent NAP (name, address, phone number). Link your page from your website and other web properties.
17. Create a current Facebook group. Facebook groups can be an excellent way to reach potential customers who have doubts about whether they like the page of a brand. Create an industry-based group to find your target market and then use it to build relationships and trust. While a group may not give you the “one for all” voice that a page makes, the level of commitment you can achieve in a group can be much greater than on a page.
18. Mark other pages in your publications. If you tag other pages, your posts will appear on your board and may interest the owners and fans of those pages.
19. Create and share your own infographic. Infographics are among the most common types of images.
20. Offer true value. When you publish content that fills a space or meets the needs of your fans, your publications will be liked and shared. And, of course, this increased commitment will lead to an increase of “Like” for your site. Be careful with conversations in your industry and provide unique ideas and comments that will contribute to the discussion.
21. Leave careful comments on popular blogs in your niche. Be sure to check your Facebook page when your URL is requested.
22. The videos now exceed the scope of the photos on Facebook. Now is the time to integrate videos into your social content strategy.
23. On the thank-you page on your website, add a Like on Facebook link. Customers tend to like you when they have made a purchase they are passionate about.
24. Organize a partnership with a free page in your niche. Organize the opportunity to promote cross-publications to strengthen mutual hearings.
25. Join industry Facebook groups and offer tips and insights. If people like what you have to say, there is a good chance that they hover over your name to get more information about you. This is one reason why the name of your company and the URL of the Facebook page are so important in your About section.
26. Suggest your page to your email contacts. Send a short email inviting your contacts to connect to your business on Facebook.
27. While hashtags on Facebook may not work as well as on Twitter, they can still be a great way to attract new fans. One of the best strategies is to use popular hashtags when reporting current news or other trending topics.
28. It seems that almost everyone today takes advantage of pop-ups on their websites. Join the club and set it up to ask among visitors if they are joining your email list and what their Facebook page is like.
29. Add a link to your Facebook page in your email signature. It never hurts to know your connections in a different way, because you can contact him.
30. Publish regularly: publish sporadically sends the message that you are not serious about your page. If you want people to invest in your page, you must establish a regular pattern to publish useful and relevant content.
31. Embed your Facebook video posts on your website or blog. This is a great way to promote your Facebook page for visitors to your website.
32. Place your Facebook page link to all your marketing materials: your business cards, brochures, signs and even your print ads.
33. Ask your staff to like your site. The more “I like” your page accumulates, the stronger your social proof.
34. Offer Flash gifts on your site. If you regularly offer “flash freebies” (for example, “The first 10 people who send me a message will receive a $10 gift card”), you can bet that the number of pages will increase!
35. Send your page to a fan page directory like Fan List. It is unlikely that there are many “likes”, but with so little effort, why not try?
36. Upload photos of live events and ask your fans to tag themselves. This will display your photos to your friends’ friends and increase your visibility and reach.
37. Connect with group administrators. Attracting the attention of administrators and moderators of popular Facebook groups can be invaluable. If you see it as the authoritative source of information in your industry, you can share your page with your members.
38. Make sure you have a great vain URL. A memorable URL will be more tempting and much easier to remember.
39. Make sure you have buttons and buttons next to all the posts in your blog. When users interact with this content by clicking on these buttons, that action will appear in their friends’ feeds, which will increase the visibility of their page.
40. Join the Follow Friday. Although it is more common on Twitter, a following Friday is regularly celebrated on some pages. Participation can be an excellent way to develop your audience and that of other people.
41. Ask your fans to share photos on your page. These will appear in your friends’ feeds and increase your visibility.
42. Make sure that the brand and design of your site are professional and consistent. When people visit your site, it only takes a fraction of a second to decide whether they like it or not; Make sure your page accurately reflects the voice and image of your brand.
43. Use a WordPress plugin, such as WP TopBar, to display a “Like us on Facebook” message at the top of each page of your website.
44. Add a “Connect to Facebook” link on the contact or help page of your website to direct traffic to your Facebook page.
45. Add a link to your Facebook page in the author’s biography of your guest contributions.
46. Make sure your photo includes a call to action so that you like your page.
47. Add your fanpage URL to each image you share on Facebook. If your image is shared, so does the URL of your page!
48. At regular intervals, an invitation to “Connect with us on Facebook” at P.S. Your email newsletter Your Fr. S. can be an incredibly powerful place to make a call to action.
49. Enable Facebook comments on your website. If you have a WordPress site, you can do so with a plugin like Facebook Comments. If not, you have to comment on Facebook the hard way.
50. Make commitment a priority. Answer questions and respond promptly to comments. His publications on Facebook are a starting point for great discussions, not a final destination.
The “likes” are certainly an important metric, but keep in mind that commitment is the true measure of the success of a Facebook page.
Remember, “I like” does not mean anything without a real commitment. It should be the goal to make followers of the customers of the social networks. Concentrate on providing relevant and compelling content on a regular basis, and the likes of your page will undoubtedly increase organically over time.