In a marketing move that Colonel Sanders himself would have been proud of, someone on Twitter noticed that the fast-food chain is very demanding with what goes on in the microblogging service.
“11 Herbs and spices I need time to process that,” the tweeter wrote.
In fact, the analysis is correct:
KFC has long marketed its chicken as the product of a secret recipe with “11 herbs and spices.”
It’s not clear how long KFC waited until someone discovered the subtle trick that resonates with other Twitter users: