Marketing professionals who use YouTube often look for tactics to generate more views for their videos.
While this is not the only measure that determines the success of a YouTube marketing campaign, you must perform a significant amount of traffic to your videos on this social media platform.
SO, How to Get More YouTube Views?
After all, what is the purpose of uploading a video if nobody sees it, right? Especially your target group.
Even so, only 9% of small businesses use YouTube, despite having more than one billion users.
Therefore, if your videos do not get enough visualizations, it is very likely that something will be lost because the competition in this media platform is not yet at the highest level.
In this post, we’ll look at the tactics you can use to generate more views on your YouTube videos.
We will cover some of the basic concepts that will help you in the long term, but also some unique tactics that you can put into practice to obtain faster results from your target audience.
At the end of this publication, you will have great confidence in knowing what should be done to generate more views in your YouTube videos.
Create excellent video content
That may seem obvious, but many people ignore it on social networks.
If you want your videos to get more views and more search results, it’s important to create excellent content first.
If you can, it will be much easier to generate more views for your videos.
People will share the content of your video on social networks, if it’s good, so your viewers will end up publicizing a lot.
Since I do not know your business or your target audience, I can not tell you exactly what you must do to create excellent content.
What I can say is that excellent content is often content that offers extraordinary value.
It is important that you do not get into the wrong things if you want to create excellent content to get more views for youtube.
People often worry about the length of content and the quality of production.
Of course, the duration of the content could be of some importance. But do you really stop watching a 1 hour video if it has immense value?
In fact, it should be remembered that the average viewing time on the phone is 40 minutes.
The value exceeds everything for the search results, especially high production quality.
I’m sure you experienced it yourself, watching a long YouTube video that was not too produced until the end because it was very informative.
You may even have done that for a webinar, which is similar in some ways.
It’s highly qualified, and you get that … it’s more than 2 hours and 30 minutes long!
It is not excessively produced, it is only a high value that meets the needs of its target audience.
If you look at it you will notice that the other video is also very long.
So keep in mind that the length of the content is not important in this social network.
The same applies to the production value of a video.
While it is true that more and more marketing companies are investing in YouTube, there are many high volume videos, it is not necessary to join this package yet. This is an indulgent media page if its content is good.
As your videos gain momentum, you can think about investing in sophisticated production and camera equipment to get more YouTube views.
First, be sure to cover the basics with this social media platform.
When making a “talking head” video, make sure everything is well lit and the sound is clear.
When making a screen video, make sure the resolution is high and the sound is good to hear.
When you create a slide show, create something that is simple and visually appealing. Use strong images and minimal text on your slides. You can use a tool like Haiku Deck. A personalized miniature also helps you remember your brand.
Remember: providing value should be your guiding principle.
If you want to learn how to create value, you need to know more about your target audience, and especially what you like.
If you want to know what content your audience likes, take a look at the existing content that belongs to your niche.
There are two approaches you can take.
The first is to look at the blog entries that have gone well in your niche. Next, create amazing informational videos based on these blog post topics.
You can find blog posts with Buzzsumo.
Or you can simply watch other YouTube videos that have worked well in your niche and create better videos that offer more value and deeper insights.
If you are an expert in your niche, it should not be difficult to make better videos using other videos as inspiration.
However, if you have problems, take a moment to see what can be done to improve the other video.
- Did he ignore something that was really important?
- Has the video not fully explained certain sections?
- Did the video provide any real results / case study information?
- Was the pace too slow or was it too fast?
- Was there too much information on the screen, or was it not enough?
- Could diagrams be used to better illustrate a point?
- Maybe some data could have been used?
You may want to read the comments in this video. See if something is missing that the audience missed.
You can also use the YouTube search engine to help you create content ideas.
Let’s say I dedicate myself to teaching people how to build or build a pond for them, and I want to do content marketing.
I can only write “How do I build a pond” in the “YouTube Search” box. I will be presented with content ideas.
Not all ideas are relevant, so maybe I’ll choose the first option and see what happens with ‘autosuggest’.
I can repeat this process with other keywords if I want more video ideas.
It might also be a good idea to check the alphabet after choosing a base word.
And as you can see, there are many video ideas that seem relevant here. I can use these to create a great niche video content that will resonate with a specific audience on the social media platform.
If you have an existing audience on YouTube, ask your viewers what they want to do next.
In most cases, your audience will provide you with ideas you can use.
The good thing about these video ideas is that you can have an audience for them.
If you have done a good job creating excellent content that suits the needs of your users, you will see that organic views are easier to find.
Remember, YouTube is a media website that wants to improve the user experience.
The best way to do this is to present great content to the audience.
If your content is excellent, the number of comments, participations and positive reviews will increase.
After all, there is a good chance that you will rank higher in the search results. There is no official word, but it is definitely part of the mix.
As Brian Dean mentioned, YouTube does not rely solely on backlinks to rate videos in the YouTube search engine. They also have a large amount of detailed user experience data to help them.
This user experience information is probably much more powerful to show YouTube where to locate the content.
Therefore, if your videos have an excellent user experience, it is likely that they will also do better in the ranking.
Optimize your video
By optimizing your video, you can ensure that your video appears as it should and where it corresponds. These include search lists and related video suggestions.
If you want to optimize your video, you should pay attention to four things.
It is easy to do this too complicated and analyze everything. Try to keep it simple.
For the title, it is important that you do not do it as clickbait.
If you’ve created your video for a keyword, make sure your title clearly indicates that your video includes that keyword.
So, if I made a video based on the keyword “How to bake a chocolate cake for beginners”, my title could be …
Note: if you wish to write great titles, we recommend that you discover what your audience or topic does not like about the subject in question.
Try not to use more than 10-12 labels with this multimedia page. You lose your target audience and dilute the search results.
If you select the correct tags, your video will appear in the Recommended Videos section if someone watches a similar video.
Now let’s see the description.
When writing the description, it is important that you do not try to “cheat” Google. Do not make keywords and do not trust any “trick” you can find.
Your objective, with the description, should be to clearly describe what the video is about and what people will learn as a result.
If you look at the main results returned for a YouTube video search, you will discover that there will be huge differences in the descriptions.
This is because, as mentioned above, the user experience also plays an important role in the classification of the video. While your description is important, you should not be too careful to do it right.
However, if you need a checklist to write your descriptions, you can use them with the kind permission of Brian Dean.
But, as I said, higher ranking videos tend to use different styles that they use to describe them. You do not necessarily have to follow what is written above.
Just tell the story behind your video what it covers and what people will learn as a result of the observation.
Note: If you want to do something that improves usability, you must include “timestamps” in your description so that users can quickly access interesting sections of a video.
For the miniature, there are a number of approaches you can take. I’ve covered how to create attractive YouTube thumbnails in this post. A custom miniature becomes part of the brand of its multimedia platform.
In most cases, you can experiment with the following.
- Use images of people in your custom thumbnail
- Edit your thumbnail to use a text overlay. Use a keyword based on the subject of your video
- Add an image that shows an interesting section of the video, for example, the final result of a “How video”.
You will discover that you get the best results by combining some of the above.
As you can see, the custom thumbnail is not too dramatic. It only contains a text that refers to the keyword of the video and an image of an interesting section of the video.
Experiment with ads
The ads may sound a bit like an escape here. I get it
However, posting YouTube ads is definitely one of the best ways to get the right views for your videos.
YouTube ads help you target your ideal audience and raise awareness about your video.
Many conjectures are needed in this social networking platform.
By showing ads, you can get real-time feedback on how good your video is. So you can find out more quickly if you have an attractive video in your hands or not.
If you observe that users watch your video to the end and share it often, you will know that you are on the right track in terms of the strategy you use to create videos.
When it comes to YouTube, there are basically two types of ads you can do.
- Ads published before or during the playback of YouTube videos: “Stream Ads”
- Ads that appear on YouTube search lists
I recommend that you experiment with both.
Consider this approach for the first option of Stream Ads.
Search the YouTube search for videos in your niche that relate to your particular video topic and record your URLs.
Next, select these videos with the location option.
So, let’s say I started a business that taught people how to bake and I just made a video based on “How to bake a cake”.
I go to YouTube and I write “How to make a cake”.
I will enter these URLs when I stop targeting my ads.
Of course, not all videos will have “monetization” enabled, which means you will not be able to see them all.
But if you start with a list of 10-15 videos, you should have a good delivery to your target audience.
Of course, if you want to set a goal in YouTube search results, you’ll need a few keywords that you want to focus on.
Use the YouTube search box to find relevant keywords.
Enter a keyword that explains what your video covers. Then make a note of other relevant keywords provided by ‘autosuggest’.
As you can see below, I see relevant keywords targeting when I type “How to make a cake”.
Just because you’ve created a YouTube video does not mean you can only promote on YouTube now.
Publish links to your YouTube content with all your other digital content, including your email list or Facebook page and other social media.
If you know a few influencers who might find your video useful, you might even want to know by email that you’ve created something that’s fun for them.
Do not be afraid to let the world know that you have something new to offer.
Create a subscriber base
You should also focus on building a subscriber base to get more YouTube views on future content.
When you receive subscribers, your videos will automatically receive a good portion of the calls as soon as you post them. If these views are a good user experience, the video may also work better in the ranking.
Here’s an explanation on how to reach more YouTube subscribers.
Aside from creating good content, there are some important steps you can take to attract more subscribers.
The first is simply asking people to become subscribers.
If you create a small box inviting people to subscribe, you’ll be asked to click the Subscribe button.
However, at the beginning and end of your video, you can only mention that subscribing helps make the video available to more people on your social network.
If you actually say so, people are more likely to do something.
You can also strive to create content consistently.
Consistent creation will increase your output and this will ensure that there are more ways to find it. Of course, this can help improve your subscriber count.
It also gives people a reason to become subscribers because they want to be informed about something new.
Note: If you can create “Evergreen content”, the content you create pays off for a long time because it is relevant to future users.
This means that the video starts subscriptions long after it is created.
For many, calling more YouTube views is complex and unclear.
Hopefully, after reading this post, you now have a better sense of what needs to be done to achieve that goal.
There are many ways you can go down. But the most important thing you need to consider is quality content.